蜜桃传媒

In 2009, Berardi established 鈥淟ittle League Days鈥� at Boston College. Each spring, Little League baseball and softball players are invited to attend a 蜜桃传媒 baseball and softball game. Not only do the youngsters get to see the sports played at the collegiate level, there is a meet-and-greet with the players on the field after the games.

To understand Berardi鈥檚 passion and commitment to Little League, one has to go back a generation to Berardi鈥檚 father, George. The elder Berardi, who passed away in 2011, was an amateur baseball player who first became involved in Little League as an umpire in 1952. He was even tapped to be an umpire at the Little League World Series. George Berardi became a Little League official, serving as Mass. District 13 Administrator for 50 years and state director of Massachusetts Little League for more than 40 years.

So it鈥檚 not surprising that John Berardi grew up playing Little League baseball鈥� pitching and playing first base and the outfield. As a teen, he umpired games. He volunteered as an assistant coach on each of his three children鈥檚 teams. In the 1990s, he started assisting his father in Little League official business, using his computer skills to help advance the work his father was doing as District Administrator.

鈥淚t was a good partnership. He had all the experience and I had the technology skills,鈥� recalled Berardi. It was easy for the two to work together, not only did they both love baseball, they were next-door neighbors.

Baseball provides lasting life lessons, such the importance of teamwork, sportsmanship, and perseverance. For Berardi, Little League means community.

鈥淲e had a lot of different elementary schools in my town. Going to middle school, all of sudden you were with all these new kids. But I had connections to a lot of them because I played Little League with them. You were teammates and that meant something. To this day, I still see two or three of them around town and we refer back to the 1971 minor league team. Being teammates is timeless.鈥�

Winning is nice, but it鈥檚 not what really matters, added Berardi. 鈥淟earning to support your teammates, whether they had a great game or a bad game is what it鈥檚 all about. Little League isn鈥檛 about building better athletes, it鈥檚 about developing better citizens.鈥�

Berardi and his six siblings grew up in Woburn, learning not only everything about baseball, but also another family tradition: volunteerism. In addition to the 60 years of volunteer service his father devoted to Little League, Berardi鈥檚 mother, Ann, volunteered as a religious education instructor in their parish for 45 years.

A particular passion for Berardi has been the Jimmy Fund Little League, a program founded by the elder Berardi and Red Sox players Rico Petrocelli and Mike Andrews which gives children the opportunity to play ball over the summer after the end of the regular season while also raising money for the Dana-Farber Cancer Institute and the Jimmy Fund.

Berardi is the program coordinator for the Jimmy Fund Little League, which involves some 5,000 Little League baseball and softball players in Massachusetts and New Hampshire. He works with the Jimmy Fund and the teams on incentives and fundraising strategies, which range from can collections, car washes, bake sales to home run derbies and business sponsorships. Last summer, the Little Leaguers raised some $250,000 for Dana-Farber Cancer Institute and the Jimmy Fund. Since the program鈥檚 inception in 1987, more than $5 million has been raised.

Berardi said the program is special because the players are helping other kids and it shows the patients and their families that they are not alone. Their efforts were highlighted earlier this year during a segment on ESPN鈥檚 鈥淏aseball Tonight.鈥�

鈥淎 large part of this program鈥檚 success is due to John's personal dedication. As he does in his work here at 蜜桃传媒, John keeps the program goals in the forefront while attending to the details,鈥� said Bourque. 鈥淚t鈥檚 a great tribute to his father鈥檚 legacy.鈥�

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--Kathleen Sullivan | University Communications