蜜桃传媒 Trustee Phil Schiller 鈥�82, former senior vice president of Worldwide Marketing at Apple
Phil Schiller 鈥�82, longtime Apple executive, topped Forbes鈥� list of in 2020. The magazine decided on the top 50 marketing executives based upon data reflecting brand performance, industry and internal influence, and personal influence. Nearly one-third of CMOs on the list came from tech.
In a year marked by extraordinary challenges, Forbes also took into consideration CMOs鈥� impact on their 鈥渃orporate, industry or community response to the Covid-19 pandemic and the racial justice movement.鈥� Schiller was instrumental in orchestrating Apple鈥檚 Worldwide Developers Conference last June, a fully virtual event that received for its execution as well as its cost-free access for millions of developers around the world. Forbes also noted Schiller鈥檚 role in the launch of a more affordable iPhone and the company鈥檚 partnership with Google on new technology for COVID-19 contact tracing.聽
Forbes鈥� first-place recognition followed Apple鈥檚 that Schiller would be stepping down from his role as senior vice president of Worldwide Marketing, though he is staying on board at the tech giant (where he鈥檚 worked since 1987) as an Apple Fellow, continuing to oversee the App Store and Apple Events.
The new, 150,000-square-foot science building that will house the Schiller Institute for Integrated Science and Society at Boston College is under construction, located next to Fulton Hall.
A 蜜桃传媒 Trustee, Schiller is the lead donor and namesake of Boston College鈥檚 Schiller Institute for Integrated Science and Society, an interdisciplinary hub for research and teaching at the intersection of the sciences, technology, public health, and innovation. In fall 2021, the Schiller Institute will take up residence in a new 150,000-square-foot science facility currently under construction adjacent to Fulton Hall, where it will be neighbor to the Edmund H. Shea Jr. Center for Entrepreneurship鈥攁 nod to the critical role that entrepreneurship plays in the success of any scientific or technological venture.聽
鈥� Leslie Ganson, Carroll School News