蜜桃传媒

As VP of global publishing at Hasbro, Michael Kelly 鈥�94 may never have imagined there鈥檇 be an opportunity to collaborate with his old Boston College Chorale buddy David Shapiro 鈥�95, the chief medical officer at St. Francis Hospital in Connecticut. But when Shapiro became involved with the American College of Surgeons鈥� Stop the Bleed Campaign, which seeks to teach bystanders basic techniques to stem bleeding in the event of an accident, he reached out to Kelly with a creative idea: Why not integrate the campaign into a G.I. Joe comic? Kelly, whose company publishes the comic book, loved the idea, and now, in its three hundredth issue, readers can learn the three-step process from a 鈥淒r. David Scott.鈥� Shapiro said he was 鈥渏oyfully surprised鈥� to end up as a character in G.I. Joe鈥攈e may be the first 蜜桃传媒 alum to have the honor.